TypeClassroom Training
Time90 Days / 72 Hours

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Digital Markeing Training & Certification – Digital Marketing Course Gurgaon


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Course Outline

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Digital Marketing Course Gurgaon

DM(Digital Marketing) is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Digital Marketing (DM) has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.


This course will enable you to:

  • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), Website Conversion Rate Optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy.
  • Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
  • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
  • Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
  • Learn how to formulate, plan, and execute effective digital marketing strategies with our digital marketing strategy module.
  • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.
  • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.

Intended Audience

The Digital Marketing Certified Associate course is ideal for any business professional or student interested in jump-starting a career in digital marketing, including:

Sales or business professional looking to accelerate your career : This course will give you an insider’s view into the digital marketing domain. With this course you can:

  • Up-skill your competencies and carve an entry into a digital marketing role.
  • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams.

Entrepreneur interested in leveraging digital marketing to improve the ROI for your company : We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:

  • Understand the role that digital tools and marketing channels can play in growing your online brand.
  • Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand.

Traditional marketer striving to enhance your knowledge and skills in digital marketing : Digital marketing has been gaining prominence over the last few years and if you’re an expert marketer with traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will:

  • Broaden your marketing know-how and help you stay current with the latest trends and channels of the digital marketing world.
  • Arm you with the skills and experience to get a foothold and grow your career in digital marketing

Digital marketer hoping to broaden your skillsets and accelerate your career to the next level : In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you:

  • Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise.
  • Build multiple digital marketing skills and catapult your career in digital marketing.

A student looking to build a career in one of the most sought-after domains today : A study by Mondo suggests that senior leadership professionals in digital marketing earn between US $140,000 to $200,000. If you’re looking to build a career in one of the fastest growing domains in business, digital marketing is a great start. This course will help you:

  • Build a strong foundational knowledge of digital marketing and gain hands-on experience in digital marketing.
  • Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry.

Course Outline                        Duration: 90 Days / 72 Hours

  1. Introduction to Online Marketing
    • Getting Started With Digital Marketing
    • Constituents of Digital Marketing
    • Digital Marketing Framework
  2. Introduction to Website Creation
    • Getting Started with Website Creation
    • Buying Domain & Hosting
    • Configuring WordPress Basics
    • WordPress Customization
  3. Search Engine Optimization
    • Search Engine Overview
    • Introduction
    • Introduction to Keywords
    • Keyword Selection
    • On Page SEO
    • HTML Optimization
    • Architecture Optimization
  4. Search Optimization II
    • Off Page SEO
    • Webmaster Tools
    • Link Building
    • Local SEO
    • SEO Tools & Algorithm
  5. Web Content/ Blog Marketing
    • Introduction to Content Marketing
    • Getting Started with Content Creation
    • Creating Content Calender
  6. Email Marketing
    • Introduction to Email Marketing
    • Email List Building
    • Types of Marketing Mailers
    • Introduction to Opt-in Mailing
    • Introduction to Mass Mailing
  7. Google Adwords / PPC
    • 06 Google Adwords / PPC Introduction to Google Adwords
    • Adwords Campaign Structure
    • Creating a Winning Adwords Campaign
    • Adwords Ads Extensions
    • Keyword Match Types
    • Introduction to Display Ads
    • Introduction to Video Ads
    • Adword Remarketing
    • Tracking Performance & Conversions
  8. Web Analytics
    • Introduction to Web Analytics
    • Getting Started with Google Analytics
    • Key GA Reports
    • Other GA Essentials
  9. Lead Generation & Conversion Optimization
    • Getting Started with Lead Generation
    • Introduction to Conversion Rate Optimization
    • Getting Started with CRO
  10. Social Media Marketing
    • Introduction to Social Media
    • Exploring Social Media Potentials
    • Social Media Profile Setup
    • Social Media Learning
    • Social Media Participation
    • Social Media Advertising
  11. Online Reputation Management
  12. Ecommerce Website Marketing
    • Getting Started with Ecommerce
    • Selling Products with Woocommerce
    • Other Key Ecommerce Essentials
    • Setting up SaaS Store
    • Shopping Ads
  13. Introduction to Marketplace Selling
    • Getting started with Marketplaces
    • Registering on Marketplace
    • Panel Overview
    • Key Guidelines
  14. Mobile Marketing
    • Introduction to Mobile Marketing
    • Mobile Web Marketing
    • Tools For ASO
    • Mobile App Marketing
  15. Online Media Buying
    • Introduction to Online Media Buying
    • Online Ad Types
    • Online Media Buying Models
    • Getting Started
  16. Adsense & Affiliate Marketing
    • Introduction to Adsense Marketing
    • Introduction to Affiliate Marketing

Please write to us at info@itstechschool.com & contact us at +91-9870480053 for the course price & certification cost, schedule & location

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Join Our Digital Marketing Course and Become A Google Adwords + Facebook Certified Professional

  • Google Adwords Certification
    • Adwords Fundamental
    • Search Advertising
    • Display Advertising
    • Video Advertising
    • Shopping Advertising
    • Mobile Advertising
  • Google Analytics Certification
  • Facebook Blueprint Certification
  • Industry Recognized ITS Certification

Digital Marketing Course Gurgaon

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